How to: Track your online advertising
December 19th, 2009
Recently, I’ve been asked to do many banner ads for clients. Usually this entails a graphic of sorts, headline, tagline and contact information. I advise keeping these short uncluttered and to the point.
I wanted to let me clients know and anyone who reads my blog a little tip of tracking the response your getting from these ads. When you have your designer design your ad and your placing ads online in more than one place, change your url on each ad. What I mean by that is, not necessarily changing the design just build a few banner ads for each place you advertise with a different url or have the advertiser change where it links to so that you can track through analytics how much traffic is being generated from each place your advertising. If one place is not generating any response “get rid of them” why waste your hard earned money especially in these uncertain times.
I hope you like this tip! Happy Holidays!
Entry Filed under: Design Bites
Leave a Comment
You must be logged in to post a comment.
Trackback this post | Subscribe to the comments via RSS Feed