http://hitdesigns.com/blog Creativity and Current Events Sat, 10 Jul 2010 18:16:35 +0000 http://backend.userland.com/rss092 en July 1, 2010 A great day in the city of Newark. I was happy to be invited to the Mayors inauguration. I saw alot of familiar faces and new faces in the crowd. I have to mention the unofficial First Lady Gail King was in attendance too. I felt the ... http://hitdesigns.com/blog/?p=55 It's not the icons that you may think. Interesting video by Steven Heller. http://hitdesigns.com/blog/?p=54 This week I spoke with Cory Booker Mayor of Newark, NJ about what he has done for Newark and what he still has to do with his impending election in May. I also designed some campaign posters that I had sent to him with hopes he will use them in ... http://hitdesigns.com/blog/?p=53 The New Jersey Symphony Orchestra had ten artists paint violins determined by this seasons program selections. I got Hitchcock and it was so cool to work on this project because I love old movies! The money these violins raise will help the symphony's education programs. So it's a good cause, ... http://hitdesigns.com/blog/?p=52 Recently, I've been asked to do many banner ads for clients. Usually this entails a graphic of sorts, headline, tagline and contact information. I advise keeping these short uncluttered and to the point.  I wanted to let me clients know and anyone who reads my blog a little tip of tracking ... http://hitdesigns.com/blog/?p=51 1. Get a recommendation 2. Make sure they've worked on something similar to your project 3. Expect to pay a higher price for more experience and a larger project 4. Prepare a detailed creative brief 5. Outline your message, your objectives, the desired deliverables, and your timeline 6. Pay a little more and claim ownership ... http://hitdesigns.com/blog/?p=50 1. Think analytically. A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors.  2. Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that's most likely ... http://hitdesigns.com/blog/?p=49 I accidentally came across this interview by Zina Saunders on my friend and ex-boss Jim Miller. I worked under Jim for a few years at Serino and have to say they were the best years in my career. Fresh out of Parsons, my first job, I continued being educated in ... http://hitdesigns.com/blog/?p=48 Recently, The New York Times wrote an article on companies refreshing their logos. Today we are in a greener, sustainable, softer, conscious society. I made a list of these key points if your deciding to give your business a face lift. I will also include a pic of some brands ... http://hitdesigns.com/blog/?p=47 On a cold winter night in Newark, NJ my friend Flo Johnson took me to see an exhibt at the WBGO radio station. All Flo, said was "You have to see her work", I was curious so agreed to go. I met an artist named Lady Bird Strickland who paints ... http://hitdesigns.com/blog/?p=46